Value - www.apple.com/iphone
Reciprocation - www.producttestpanel.com
Commitment/Consistancy - www.delgadoguitars.com
Social proof - www.jennycraig.com
Liking - direct.motorola.com/hellomoto/red
Authority - www.apple.com/iphone
Scarcity - http://www.1on1computerhelp.com/retailoffer.htm
Value: The Apple iPhone claims to be a device fit to replace your phone, mp3 player, portable video player, and internet device. Since the product has yet to be released, this can be mostlyconsidered as hype. We don't recommend the product as it is yet another overpriced chunk of plastic saturating the electronicsmarket.
Reciprocation: For a little bit of time and cooperation, the siteclaims the user can recieve all manner of extravegant electronics;from televisions to ipods and cameras. The site expects the user to"evaluate" the products they recieve in return for being able to keep what they "evaluate".
Commitment/Consistancy: The Delgado brand reinforces itself as awholesome, reliable source of acoustic guitars by stating that it'sbeen a family business since 1928, also using the phrase "Handmade with integrity." This also lends to their consistancy. Their qualityassurance lends confidence to the buyer and browser, that this is theguitar they want to buy and play.
Social proof: Kirstie Alley is enlisted as a success story andcelebrity endorser to help the customer feel confident that theirservice will be effective. Additionally, there are stories from customers of the service who have lost a large amount of weight to help drive the point home.
Liking: The site makes the visitor feel as if they're being helpfuland philanthropic, helping to eliminate aids in Africa by buying thisparticular phone. With bold red text, the company declares simply "HELP ELIMINATE AIDS IN AFRICA" to help the person understand the promotion.
Authority: The iPhone helps convey authority in its brand by tellingthe customer exactly how revolutionary the new forthcoming device willbe. The contrived CEO of Apple, Steve Jobs, is also on hand to strengthenthe message of his revolutionary device. Groups of people have alreadyenthralled themselves in the device, so the marketing and authorityput forth have an obvious effect.
Scarcity: The site illustrates scarcity by simply telling the viewerthat their offer is only available for a limited time. The scarcity comesfrom the conglomeration of services offered for an uncommonly low price.The way they employ scarcity isn't incredibly impressive and isn't likelyto work on all customers, but the principles are there.
الاشتراك في:
تعليقات الرسالة (Atom)
ليست هناك تعليقات:
إرسال تعليق